Copywriting services

Copywriting services

Make your words work

Writing copy that hits the mark isn’t easy, is it? Every ad, blog post or web page you write needs to work. Hard.

Thanks to the internet, we’re bombarded with content. In a sea of words, yours need to catch your customer’s eye, hook them, and reel them in. In seconds.

Why hire a freelance copywriter?

You know your business inside out. But that doesn’t always make you the best person to write about it.

Jargon, acronyms, industry in-jokes … if you talk to customers the way you chat to colleagues they won’t understand it. You risk boring them. And if they snooze, you lose – a potential sale. 

You’re much more likely to hook customers if your copy is quick to read and easy to understand.

But even if you’re a professional writer that can take time. As Mark Twain said, “I didn’t have time to write a short letter, so I wrote a long one instead.”

And isn’t your time better spent on your business?

Why use my copywriting services?

I make it my business to know your business. I produce insight-driven web copy the right people want to read. And my brand voice know-how will keep them coming back for more.

I cut out the blah, bull and bunkum. Using jargon-free, plain English I translate the technical and write in language your audience understands. What’s more, I have the specialist skills to create clickable content google likes.

But don’t take my word for it. Browse my portfolio and see for yourself.

And read what my clients say. After all, it’s their opinion that really counts.

What copywriting services do I offer?

When you’re running a small business, it’s often tricky to find time to update the basics. You now, like your team’s bios and those pesky service pages. 

Your to-do list is never-ending. And right at the bottom of it are those longer projects. The ones that need lots of writing: new website pages, blog posts and editorial content.

Let me help. Scroll down to see what I can do for you.

But with over 30 years’ experience, I can write pretty much anything you need. So if you don’t see what you’re looking for, get in touch. Let’s talk your project through.

Curving stairwell light for web copywriting service

Web copywriting

Launching a new website or revamping an existing one? I can create google-friendly web content that gets you noticed online. And converts passers by to loyal customers.

Vintage typewriter for blog posts & content strategy service

Blog posts & content strategy

No time to write blog posts? I can plan, research and produce blog content google likes. Content that drives traffic to your website, increases its visibility and establishes you as an authority.

Boy shouting into megaphone for brand voice and style guidelines service

Brand voice & style guidelines

Stand out from your competitors and build trust with your customers. Let me help you find your brand’s unique voice. And give you the tools to maintain it.

Pile of magazines for press release writing service

Press release writing service

Proposals, presentations, press release, case studies, surveys and editorial features. You name it, I can write it. And pitch to publications, too, both digital and in print.

Paper aeroplanes for email & newsletter copy service

Email & newsletter copy

Need a standalone welcome email? A weekly newsletter? A series of sales emails? I can write emails your customers will open, read and act on.

Open book pages turning for ghostwriting services

Ghostwriting services

From articles to e-books and business guides to memoirs. Whatever you want to author, I can write it for you.

What my clients say

Here’s what some of my clients have to say about me:


“Charlotte’s helping us with our brand voice. She’s easy to work with, reliable, great at explaining things without using jargon and sticks to deadlines. “

Abby Penston, CEO, Focus Travel Partnership

“We’d run out of time and needed our monthly newsletter copy turned around fast. Charlotte was unflappable and efficient and just got on with the job. Her copy was on brief and on time. It also got results (an uplift in open rates). It made life easier because she knows how to use mail chimp too.”

Charles Wightman, Marketing Director, Bella Figura

telephone receiver for get in touch about copywriting services

Stuck for words? Let me help

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